Buzzmarketing: Get People to Talk About Your Stuff by Mark Hughes

Buzzmarketing: Get People to Talk About Your Stuff


Buzzmarketing.Get.People.to.Talk.About.Your.Stuff.pdf
ISBN: 9781591842132 | 256 pages | 13 Mb

Download Buzzmarketing: Get People to Talk About Your Stuff



Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes
Publisher: Penguin Group (USA) Incorporated


?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.? ?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

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